Martin Goodson

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NLP on a Billion Documents: Scalable Machine Learning with Apache Spark

Martin Goodson

26 Jun 2015

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Ten Ways Your Data Project is Going to Fail

Introduction Data science continues to generate excitement and yet real-world results can often disappoint business stakeholders. How can we mitigate risk and ensure results match expectations? Working as a technical data scientist at the interface between R&D and commercial operations has given me an insight into the traps

01 Nov 2016 5 min read

Debate on Data Science at the Royal Statistical Society

Debate hosted at the Royal Statistical Society, 19th May 2015. Zoubin Ghahramani (Professor of Machine Learning, University of Cambridge) Chris Wiggins (Chief Data Scientist, New York Times) David Hand (Emeritus Professor of Mathematics, Imperial College) Francine Bennett (Founder, Mastodon-C) Patrick Wolfe (Professor of Statistics, UCL / Executive Director, UCL Big Data

03 Nov 2015

Most Winning A/B Test Results are Illusory

Whitepaper about errors in A/B testing, written for Qubit. Covered at qz.com [http://qz.com/181582/bad-ab-testing-is-worse-than-none-at-all/] and Hacker News [https://news.ycombinator.com/item?id=7287665] Introduction Marketers have begun to question the value of A/B testing, asking: ‘Where is my 20% uplift? Why doesn’t

01 Nov 2015 1 min read

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