Martin Goodson
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NLP on a Billion Documents: Scalable Machine Learning with Apache Spark

NLP on a Billion Documents: Scalable Machine Learning with Apache Spark

  • Martin Goodson

    Martin Goodson has worked in data science for over 15 years. He speaks and offers consultancy on data science strategy and product development.

    More posts by Martin Goodson.

Martin Goodson

26 Jun 2015 • 1 min read

Most Winning A/B Test Results are Illusory

Whitepaper about errors in A/B testing, written for Qubit. Covered at qz.com and Hacker News Introduction Marketers have begun to question the value of A/B testing, asking: ‘Where is my 20% uplift? Why doesn’t it ever seem to appear in
  • Martin Goodson
Martin Goodson 1 Nov 2015 • 1 min read

My Opinionated Talk on A/B Testing

Talk from PyData London 2014 Most Winning A/B Test Results are Illusory Talk Summary Many people have started to suspect that their A/B testing results are not what they seem. A/B test reports an uplift of 20% and yet this increase
  • Martin Goodson
Martin Goodson 8 May 2015 • 1 min read
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